I like this app. It is simple and elegant, and has all the mod cons of a lot of other iPhone cameras, without the wanky ‘real camera look’ to put your off.

Don’t get me wrong I really do like and use the Procamera app, and well who could go past Hipstamatic, but this one just wins.

The pictures that I have taken with this app far out perform any other pic with iPhone.

Some samples taken from the website show exactly the great quality pictures that can be taken but it is more the interface that gets me in.

The simple and screen-wide view finder, has minimal information and the buttons are concise and tell you only what you need to know, it takes a little getting used to, but once you are aware of all the information at your gazing eyes reach, then you can just use it like a normal camera. It even lets you know what ISO that you are shooting at, and the distance (macro etc). Getting to used to the lock and slide action only took a few shots and then was abused by myself in exploiting the artificial light capture on different scenes.

The adjustments take a little practice to get good results but for professional camera peeps that know how to rock the D-SLR functions this should be a breeze, for me it was a case of using the sliders, saying oh..thats cool!, and then saving the picture. The app gives you the ability to adjust the last picture that you have taken, and then if you like the settings of adjustment that you have come up with you can save it.

The ability to be able to set your white balance then lock it to take a shot of another scene is magical, and the slider controlled adjustments can recreate most filters available on the app store at present, sans ticket tape label and funny glasses of course.

The app designed by Ben Syverson took two years for him to develop and refine it back to the minimal app it is. It is apparently based on the Hexar, which is a great camera I am told, that was simple and easy to use but still created beautiful photography.

There is also a web-based tool at Mattebox.net that allows you to mimic the adjustment found on the iPhone app. I like it all. I recommend it, but don’t for a minute be expecting speech caption bubbles, 1970s toy camera filter or clipart rabbit ears.